Our Story
In 2016, B-Fit began from humble beginnings and a mission to help people across the county to turn their fortunes around and to enjoy and happier, healthier, and more fulfilling life.
Over the course of a few months, the gym's ability to offer more and more forms of exercise expanded and with it the number of people stepping through the door to begin their journey to a new and better version of themselves.
Our Values
B-Fit is more than just a gym - it's a complete nutrition, exercise, and wellness studio. Led by Brett and his expert team, B-Fit uses the same proven system that has helped thousands achieve results they once thought impossible.
We know stepping into a gym for the first time can feel overwhelming. That’s why B-Fit is different, we offer a friendly, supportive environment for all fitness levels, with coaching that’s tailored entirely to you.
No generic plans. No guesswork. Every workout and nutrition phase is built around your starting point and goals, then tracked and adapted as you progress.
This personalised approach is why so many members see lasting, transformational results - and why B-Fit stands out from traditional gyms.
Who Is Brett?
B-Fit was founded by local fitness expert Brett Sheppard, whose own struggles with weight and unhealthy habits as a teenager led him to dive deep into nutrition and exercise. After cutting through the noise and misinformation, Brett developed a sustainable formula that completely transformed his life.
Driven by this journey, Brett built a career helping thousands achieve lasting results through personal training, group coaching, and online programs. His personal experience means he truly understands the challenges, frustrations, and mindset needed to overcome them - and more importantly, how to get you there.
After running a successful personal training business in Cardiff, Brett has returned to Pembrokeshire to fulfil his mission: helping local people transform their health, fitness, and confidence with real, lasting results.